Britain in Brussels

This fantastic booklet filled with pattern and colour was designed to promote Britain abroad in 1958. 1950s took inspiration from the space race and other cutting edge scientific developments to create a new visual identity for the decade. The designer has used bright colour schemes and patterned to reinvigorating Britain as a brand. Inside, traditional British icons such as Beefeaters and policemen have been brightened up with a new colour scheme and science inspired patterns.