MoDA’s Domestic Design Collection includes a number of posters and pamphlets. They are both visually interesting and an insight into house building and house sales during the 1930s, and other aspects of domestic consumer culture in the mid-twentieth century.
A selection of posters in our collection
Let’s build it through the Halifax Building Society
Poster advertising Halifax Building Society from around 1935 with the slogan 'Let's build it through the Halifax Building Society'.
Poster for Choir Festival in Leipzig 1935
äColour poster advertising a choral festival in Leipzig 1935.
In the Sunshine of Security
This poster advertises mortgages available from The Woolwich Equitable Building Society and was produced in about 1935.
The Goldhawk Mutual Benefit Building Society
This poster advertises mortgages available from the Goldhawk Mutual Benefit Building Society, and was produced in about 1935.
You Pick the House, National Building Society will lend you the money
Poster advertising the National Building Society from around 1935 with the slogan 'You Pick the House, National Building Society will lend you the money'.
A selection of pamphlets from our collection
Model-maker’s booklet: the beginner’s book of practical advice
This booklet is a beginners guide to model making and was released by the company Hobbies Ltd.
Miss Magnet’s cookery book for Magnet electric cookers containing specially selected recipes – prepared for cooking & baking and giving all directions for using Magnet electric cookers|||Booklet D.5328 June, 1933|||cookery book for Magnet electric cookers, 1933
This book, entitled ‘Miss Magnet’s Cookery Book for Magnet Electric Cookers’ was published by General Electric Company in 1933.
Loans for Homes. Halifax Building Society mortgage leaflet, 1935
This Halifax Building Society mortgage leaflet entitled ‘Loans for Homes’ was published in 1935.
‘Catesbys colourful cork lino’ Catalogue of Catesby’s cork lino
This image is of a page from a fully illustrated trade catalogue showing the range of linoleum available from Catesby’s in London in the 1930s.
Woolcraft : a practical guide to knitting and crochet
One edition of an illustrated booklet published by Patons & Baldwin Ltd.
New Styles For Men
Booklet published by Patons & Baldwin Ltd in 1959 containing three knitting patterns for men's garments, plus details of how to make a stitched and tufted rug.
Object Focus
Object Focus: Graphic design meets furniture design
Spotlight on a Finmar Furniture catalogue
How people have been inspired by the posters and pamphlets in our collection
Deborah Sugg Ryan: the age of affordable suburbia
Deborah Sugg Ryan finds that in the 1930s, semi detached houses in suburbia were within the means of the lower middle classes.
Ellen Martin: The Value of the Everyday
Read about some student research into suburban 'ordinary' homes, mass-produced furniture and design.