'More Common Wild Flowers', by John Hutchinson, 1948.
Date
1948
Organisation
Penguin Books Limited
More details
This book cover is a good example of brand identity. By standardising the layout and colour of their book covers, the publishers, Pelican, made their books instantly recognisable. Using the same typeface, positioning of title and image, and same Pelican logo, this set cover style became synonymous with quality and affordability.
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