Provence

Provence

Brief description
Wallpaper
Dimensions
height: 200mm
width: 255mm
Person
Day, Lucienne
Caption
This wallpaper was created by well-known designer Lucienne Day in 1951. The design is called ‘Provence’ and was displayed in the Homes and Gardens Pavilion at the Festival of Britain where it was used as part of a scheme for a low-cost living room. In the 1950s, wallpaper designers were named and their creations given titles for the first time. This was because wallpapers were now being marketed directly to the consumer rather than through a third-party such as a decorator. Products were given imaginative titles that appealed to British peoples’ aspirations. A roll of this wallpaper would have cost about 4s (four shillings), and would be affordable for the typical British home in the 1950s when the average national wage was about £40 a month.
Date
1951
Type
wall covering
Name
SW2082