Extent: 3 boxes, 26 magazines
Box 1 (1934)
Box 2 (Jan 1935, Feb 1935, Mar 1935, Apr 1935, Jun 1935, Oct 1935)
Box 3 (Feb 1936, Jun 1936, Nov 1936, Jan 1938, Feb 1938, Mar 1938, Apr 1938, May 1938, Oct 1938) (incomplete), all unbound.
Copies of 'Shelf Appeal' magazine from the 1930s.
Shelf Appeal was a magazine aimed at the newly emerging professional designers of packaging and promotional material. It considered typography, illustration and graphics to explore how products (especially in new materials such as plastics, Bakelite, aluminium etc.) might be marketed to consumers through the development of a 'brand image'.
MoDA holds unbound editions of the magazine from January 1934 to October 1938 (incomplete). These were collected by the designer Charles Hasler and form part of his collection.