Roller printed rayon textile, designed by Marion Mahler for David Whitehead Ltd, ca.1953. - Museum of Domestic Design and Architecture (MoDA)

Brief description: Roller printed rayon textile, designed by Marion Mahler for David Whitehead Ltd, ca.1953.
Dimensions: length: 2710mm
width: 1170mm
Organisation: David Whitehead Ltd.
Person: Mahler, Marion
Label Text: This roller printed rayon textile was designed by Marion Mahler in 1953 for David Whitehead Ltd. Leading textile manufacturer David Whitehead Ltd used cost-effective textiles and machine printing to produce modern patterns by named designers. Their fabrics were affordable to British consumers in the 1950s, and were especially popular among young, design-conscious people. This design is very similar to Lucienne Day’s famous and hugely successful ‘Calyx’ pattern which was first produced a couple of years previously. The strong influence of Day’s design can be clearly seen in this pattern. This length of material was found in a linen cupboard in a Victorian house. The house had been updated in the 1950s by removing most of the Victorian features and re-decorating to modern 1950s tastes. This textile was used to make curtains and bedcovers.
Date: ca. 1953
Type: textile
Name: BADDA4825

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