The Goldhawk Mutual Benefit Building Society

This poster advertises mortgages available from the Goldhawk Mutual Benefit Building Society, and was produced in about 1935. The poster features a stylised illustration of a house set on a hill at the end of a long path. The pathway is flanked by two columns topped with a golden globe and an eagle. The impression given is of a grand, almost stately house. This contrasts with other building society posters from the 1930s which promote the idea of a more modest family home.