In the Sunshine of Security

Brief description

''In the Sunshine of Security' poster by the Woolwich Equitable Building Society, c.1935.


ca. 1935


height: 757mm
width: 540mm


Woolwich Equitable Building Society

More details

This poster advertises mortgages available from The Woolwich Equitable Building Society and was produced in about 1935. During the 1930s, more British consumers began to buy their homes. This was because building societies such as Woolwich Equitable offered reduced mortgage interest rates and increased repayment periods, which made home-ownership possible for people with lower incomes for the first time. The illustration shows a mother holding her child aloft in a beam of ‘the sunshine of security.’ It presents home ownership as a safe family investment.

View comments for this object

Cite this page